Marketing Strategy

The IFAAS team has extensive experience in developing and implementing sales, marketing and business development strategies for Shariah compliant financial products. We can support you in this area by delivering a highly valuable service. The unrivalled IFAAS global network can open up new opportunities for you across various markets.

We can help deliver an integrated marketing strategy by carrying out a full client and competitor analysis, drawing up product and pricing strategies, conducting market segmentation studies and proposing positioning strategies. We can also put in place rigorous systems of measurements, monitoring and control to ensure a thorough implementation and maximum effectiveness.

As well as developing the strategic marketing plan we can help you implement it. IFAAS has unique experience in marketing Shariah compliant products and services through various channels such as:

Telephone Marketing
Direct Mail campaigns
Internet
Email marketing
Direct Sales
Strategic Alliances
Lead Response Marketing
Multi level referral systems
Outdoor
Sponsorship
Retail outlets
Community outreach

We work with you to provide strategic, tactical and creative solutions to promote your business, drawing on our expertise across a range of disciplines.

As trusted and experienced consultants to some of the leading institutions in the Islamic finance industry, IFAAS works with you to align your marketing strategy with your business objectives. This will help you achieve appropriate brand positioning and excellent tactical execution as well as better allocation of your marketing budget and internal resources. Our network of contacts in Islamic Finance across the world allows our clients to access this powerful resource and explore new opportunities for business to grow.

“Being the first insurer in Western Europe to offer motor Takaful, the development of our marketing strategy relied on a number of key advisers. In particular, IFAAS brought tremendous insight, knowledge and experience of our target audience, their needs and how our communication, marketing and PR approach could be optimized.

I have found the team at IFAAS to be consistently committed to our business goals, adept at bringing innovative solutions forward and composed of individuals of great integrity and the relationship with IFAAS has certainly positively influenced our success.”

Lloyd East

Marketing Director - Salaam Halal Insurance